In this day and age, it’s not uncommon for a prospect to get several cold emails a week. So, if you want to stand out from the crowd, your email needs to have some wow factor.
This doesn’t have to be difficult, especially with the new technology available to sales teams such as email automation personalization and video.
Make it personal
When you send a cold email, it’s often the case that you don’t have the luxury of catching your recipient at a convenient time. They might have a meeting to attend, a dinner date with friends, or other personal and professional commitments. For this reason, your emails must be able to stand out from the noise. The first step to doing this is by creating a connection between you and the recipient.
The most effective way to do this is by personalizing your message. This can be done in many ways:
For example, if you know the person’s name, use it in the subject line of your email. This is a simple but effective way to grab their attention and encourage them to open your email.
A personalized introduction can also make a big difference. Instead of starting off with a generic question like “How are you?” or talking about yourself, try finding an interesting fact about the company or the individual’s achievements to start with. This shows that you’ve taken the time to get to know them, which helps build rapport and makes your email more compelling.
Finally, you should always aim to make your pitch as relevant as possible to the recipient’s needs and concerns. This can be done by highlighting the benefits of your product or service in terms of solving specific pain points and challenges. This approach will help you avoid sounding overly salesy and pushy, and it will also increase the likelihood of your prospect engaging with your email by scheduling a call or replying to you. This, in turn, will further boost your chances of achieving your desired outcome.
Make it relevant
Using data-backed information in cold emails can help you convince your prospects to take action. Including information such as your expected ROI, how much money your product has saved other users, and the average cost of implementation is a great way to make your offering more attractive to your prospect. When you use these metrics, it’s important to be sure that they are relevant to the recipient’s business needs and situation. Otherwise, it may come off as irrelevant or even misleading.
In addition to providing measurable results, it’s also helpful to highlight your unique value proposition in cold email copy. Doing so shows that you understand the recipient’s pain points and how your product can solve them. This helps to establish trust, as it shows that you have taken the time to understand their challenges and needs.
Lastly, it’s always good to include a call-to-action in cold emails. This can be as simple as asking the recipient to schedule a meeting, give feedback, or reply to your email. By including a clear call-to-action, you can ensure that your prospect takes the next step towards becoming a customer.
By following these tips, you can write cold emails that are more personal and effective. By showing that you have a real interest in the recipient and their business, you can build rapport and increase your chances of getting a response. And don’t forget – it’s always a good idea to proofread your cold emails before sending them! Try using a tool like Grammarly or PerfectIt to ensure that your emails are free of errors. After all, no one wants to receive an email that sounds robotic and unnatural!
Make it compelling
Personalized emails are great, but sometimes the best way to hook your prospects is to give them something to want. This can be in the form of a compelling subject line, an interesting stat, or a promise of a helpful follow-up. Using this free cold email marketing software can help you stand out from the crowd of generic cold emails and entice your prospects to engage with your business.
When crafting your subject line, make sure it is short and to the point, and clearly reflects the content of your email. Avoid clickbait techniques, as these will likely irritate your prospect and reduce the likelihood of them opening your email. Also, be careful not to over-promise.
You can also use a subject line that identifies the main pain point your prospect is experiencing and explains how you can help solve it. This method is effective because it gives the prospect a clear understanding of how you can help them and makes your email more relevant.
The body of your email should be a compelling, concise outline of the benefits your product or service can provide the prospect. This outline should be structured so that the first paragraph introduces your solution and then follows with a list of the key features and benefits.
Finally, your cold email should end with a call to action (CTA). The goal of the CTA is to encourage the recipient to take the next step and learn more about your business. It is important to keep in mind that your CTA should be specific and time-based to increase the likelihood of the prospect taking action. Follow up with a phone call or meeting to further establish trust and foster the relationship.
Make it easy to read
While it’s tempting to send a generic email and move onto the next prospect on your list, it’s much more likely to get a response to personalize your message. Using the information you learn about your prospects, tailor your cold email to their specific needs and goals. This shows that you care about them and aren’t just trying to sell a product.
The first step in this process is researching your prospects. You can find this information through social media posts, online forums, and industry news sites. This will give you an idea of their pain points and what types of products or services they’re interested in. Once you know what you can offer them, make sure to include that in your subject line. This will help set your email apart from others that use clickbait techniques and will ensure your message is relevant to your prospect’s interests.
Using your research, create an engaging and personalized introduction that’s relevant to the prospect’s business. For example, start the email with a short greeting that includes the recipient’s name and some relevant personal details about them. This will show that you’re taking the time to personalize your email, making it more likely to receive a response.
Then, move on to the meat of your message. Explain how your product or service can address their specific challenges and meet their specific goals. This will help them see the value in your offering and build trust with you. Lastly, end the email with a clear call to action and a direct question that prompts them to reply. If you don’t get a reply within the first few follow up emails, it’s a good idea to use an auto-follow up tool like Woodpecker to continue sending out your email until you get a response.
Make it memorable
Cold emails are one of the most important touchpoints in a sales rep’s outreach strategy. They’re used to book meetings, get people to download a piece of content or demo a product. Regardless of the goal, every email should start with an engaging subject line and end with a call to action.
A personalized introduction is essential to getting prospects’ attention and making them remember your message. This could be as simple as referencing an aspect of their background that you learned during your research or as involved as a video or infographic tailored to their business. It also helps to keep the intro short – too much information can be overwhelming and may cause them to skip over your pitch.
Using a subject line that references your prospect’s pain point is another effective way to grab their attention. This tactic helps you to quickly establish that you understand their challenges and can offer a solution. It also allows you to shift your tone from “selling” to “solving”.
The first step in creating a memorable cold email is establishing a human connection. Doing this can be as easy as mentioning that you have a common acquaintance, went to the same school or share a similar hobby. These unexpected similarities are what really bind us with other people.